Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Cloud Playout is a cloud-based system that assembles and delivers linear TV or live channels using pre-encoded content without traditional broadcast infrastructure.
Cloud Playout is a cloud-based system that assembles and delivers linear TV or live channels using pre-encoded content without traditional broadcast infrastructure.
It directly impacts viewer experience—startup time, buffering, quality, and reliability—so it influences engagement, retention, and perceived platform quality.
What is Cloud Playout? Cloud Playout is the process of creating and distributing linear or live TV channels using cloud infrastructure instead of traditional on-premise broadcast playout systems.
You’ll encounter it in playback dashboards and player metrics, during live event operations, and when troubleshooting buffering, latency, or quality issues across devices.