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Experience Cloud Video Infrastructure

Cloud Playout for OTT — FAST & Linear Channels

Launch FAST and linear channels from the cloud with Cloud Playout — scheduling your existing encoded library with no retranscoding — while Enveu delivers those channels in branded apps with monetization.

Built for Cloud Playout - Powered by Media Tailor customers

📺
Broadcasters

Launching linear and FAST channels without on-prem playout.

💰
FAST publishers

Monetizing 24/7 channels with AVOD across every device.

⚡
Content owners

Spinning up channels fast from an existing encoded library.

🚀
OTT operators

Adding linear/FAST alongside VOD in one platform.

About Cloud Playout

Cloud Playout (powered by AWS MediaTailor) creates, schedules, and delivers live TV and FAST channels entirely from the cloud — no on-premise broadcast infrastructure and no retranscoding, reusing your existing encoded HLS/DASH assets. Cloud Playout handles channel origination and scheduling; Enveu delivers the channels in branded apps with AVOD/FAST monetization and analytics.

How Cloud Playout - Powered by Media Tailor + Enveu works

How Cloud Playout and Enveu work together.

1
Connect Cloud Playout

Use your existing encoded HLS/DASH library — no retranscoding.

2
Create & schedule channels

Build linear and FAST channels with cloud-native scheduling.

3
Deliver in branded apps

Enveu delivers channels across web, mobile, and TV.

4
Monetize with AVOD/FAST

Run ad-supported channels alongside your VOD catalog.

Why Cloud Playout - Powered by Media Tailor customers add Enveu

  • Launch linear and FAST channels using your existing encoded video library without any retranscoding
  • Lower operational and cloud costs by eliminating duplicate encoding and playout infrastructure
  • Faster time-to-market with cloud-native scheduling and instant channel creation
  • Maintain original video quality by using pre-encoded HLS/DASH assets as-is
  • Seamless mixing of Live and VoD content into a single 24×7 linear channel
  • Unified control of scheduling, apps, users, and monetization through Enveu’s OTT platform

Frequently asked questions

What is Cloud Playout - Powered by Media Tailor + Enveu?
Launch FAST and linear channels from the cloud with Cloud Playout — scheduling your existing encoded library with no retranscoding — while Enveu delivers those channels in branded apps with monetization.
What is Cloud Playout in Enveu?
Cloud Playout in Enveu allows content owners to create and run linear (24×7) channels directly from the cloud by scheduling existing Live and VoD content—without retranscoding media or using on-premise broadcast infrastructure.
Does Enveu Cloud Playout re-transcode content?
No. Enveu Cloud Playout does not re-transcode content. It uses existing transcoded and packaged video assets as-is. This means no additional encoding cost, no quality loss, and faster channel launch.
What kind of video library can be used for Cloud Playout?
You can use existing ABR assets (HLS/DASH), previously transcoded VoD libraries, and live streams already encoded by your video infrastructure. If the content already plays in Enveu apps, it can be used for Cloud Playout.
Where does transcoding happen, if required?
If transcoding is required, it happens outside Cloud Playout—typically at your existing video infrastructure or OVP, or during content ingestion workflows. Cloud Playout only orchestrates playback and scheduling, not encoding.
How is scheduling handled without retranscoding?
Enveu’s CMS schedules content by logically stitching existing video streams, maintaining playback continuity, and switching assets at defined time boundaries—ensuring a seamless linear channel experience using pre-encoded assets.
Does this improve performance or cost?
Yes. Because there is no retranscoding, cloud compute costs are reduced, startup time is faster, operational complexity is lower, and existing CDN optimizations remain intact.
Can I mix Live and VoD content in a channel?
Yes. You can schedule Live streams and VoD assets together, switch seamlessly between Live and VoD, and loop VoD content when Live is not active—without modifying the underlying video encodes.
Is this suitable for FAST channels?
Absolutely. This approach is ideal for FAST channels because FAST libraries are already encoded, no duplicate processing is required, and channels can be launched and scaled quickly.
What happens if my existing encodes don’t meet platform requirements?
If existing encodes are not compatible, transcoding must be handled upstream. Once compatible assets exist, Cloud Playout can immediately use them. Enveu does not enforce a specific encoding pipeline.
Which platforms can play Cloud Playout channels?
Cloud Playout channels can be delivered across Web, Android, iOS, Smart TVs, and Connected TV platforms—using the same existing video renditions.
What is Enveu’s role in the overall workflow?
Enveu acts as the control layer for scheduling and orchestration, the experience layer for apps and UI, and the distribution layer across devices—not the video encoding layer.
Who benefits most from this Cloud Playout approach?
This model is ideal for FAST operators with large libraries, broadcasters migrating from traditional playout, sports leagues using replay libraries, and content owners with existing OVP setups.
What is a cloud playout platform?
A cloud playout platform creates and schedules linear or FAST channels entirely in the cloud, replacing on-premise playout hardware. It stitches already-encoded assets into a continuous 24×7 stream, handles the schedule and ad breaks, and outputs a channel your apps and CDN deliver like any other live stream.
How is cloud-based playout different from traditional playout?
Traditional playout runs on dedicated hardware in a broadcast facility — fixed capacity, and weeks of lead time to launch a channel. Cloud-based playout runs as a service: channels spin up in hours, scale on demand, and cost per channel rather than per rack. For FAST, where channels are launched and retired quickly, that difference is the whole business case.
Related knowledge
Where this fits on Enveu
Live streaming platform →DRM & security →
Estimate it yourself
Bandwidth & CDN cost calculator →
Key concepts
HLSAdaptive bitrateCDN

Launch Your Linear Channel Without Re-Encoding

Turn your existing Live and VoD library into scalable 24×7 or FAST channels using Enveu Cloud Playout—no retranscoding, no broadcast hardware, just cloud-native control and rapid deployment.

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