Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
HLS is a streaming protocol used to deliver video over the internet using adaptive bitrate streaming.
HLS is a streaming protocol used to deliver video over the internet using adaptive bitrate streaming.
It directly impacts viewer experience‚ startup time, buffering, quality, and reliability. Also it influences engagement, retention, and perceived platform quality.
HTTP Live Streaming (HLS) is a video streaming protocol developed by Apple that delivers video content in small segments over HTTP. HLS in OTT HLS is widely used in OTT platforms for both live and on-demand streaming across devices.
You will encounter it in playback dashboards and player metrics, during live event operations, and when troubleshooting buffering, latency, or quality issues across devices.