Adaptive Bitrate Streaming (ABR)
Adaptive Bitrate Streaming dynamically adjusts video quality based on network conditions.
What is Adaptive Bitrate Streaming (ABR)?
Adaptive Bitrate Streaming dynamically adjusts video quality based on network conditions.
Why Adaptive Bitrate Streaming (ABR) matters in OTT platforms
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
How Adaptive Bitrate Streaming (ABR) works in practice
Adaptive Bitrate Streaming (ABR) delivers multiple quality versions of a video and switches between them dynamically to ensure smooth playback.
Where you encounter Adaptive Bitrate Streaming (ABR)
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.