Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
ARPU measures the average revenue generated per user over a defined period.
ARPU measures the average revenue generated per user over a defined period.
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
Average Revenue Per User (ARPU) calculates how much revenue an OTT platform earns from each user on average. ARPU helps evaluate pricing models, monetization strategies, and overall business performance.
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.