LTV (Lifetime Value)
LTV estimates the total revenue a user generates over their lifetime on a platform.
What is LTV (Lifetime Value)?
LTV estimates the total revenue a user generates over their lifetime on a platform.
Why LTV (Lifetime Value) matters in OTT platforms
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
How LTV (Lifetime Value) works in practice
Lifetime Value (LTV) represents the total revenue a user is expected to generate throughout their relationship with an OTT platform. LTV helps balance acquisition costs, retention strategies, and long-term growth planning.
Where you encounter LTV (Lifetime Value)
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.