Synamedia Clarissa

Synamedia Clarissa is a video business insights and analytics platform designed for pay-TV operators, OTT (over-the-top) streaming services, and media companies to turn their raw data into actionable business intelligence. It helps providers understand viewer behavior, optimize service performance, and make data-driven decisions that improve engagement, retention, and revenue.

How Synamedia Clarissa + Enveu works

Enveu and Synamedia Clarissa together provide a complete OTT operating and intelligence stack.

Enveu powers your OTT apps, content, users, and monetization, while Clarissa delivers deep analytics and business insights across audience behavior, content performance, user experience, and streaming quality.

This integrated approach helps OTT teams understand what viewers watch, where they drop off, and how experience issues impact engagement and revenue—enabling faster, data-driven decisions to improve retention, optimize content, and grow the business.

Run your OTT platform with Enveu. Optimize it with Clarissa.

Benefits : Synamedia Clarissa + Enveu

Unified view of audience behavior, content performance, user experience, and streaming quality across all Enveu-powered apps
Faster, data-driven decisions by connecting viewer engagement and QoE metrics directly to business outcomes
Improved user retention by identifying churn drivers such as poor discovery, buffering, or drop-off points
Optimized content and UX strategy using real viewing patterns instead of assumptions
Reduced operational risk through early detection of app, device, and playback performance issues

Frequently Asked Questions

What does Synamedia Clarissa do in the Enveu ecosystem?

Synamedia Clarissa provides analytics and business intelligence for Enveu-powered OTT platforms, helping teams understand viewer behavior, content performance, user experience, and streaming quality.

How does Clarissa receive data from Enveu apps?

Enveu apps generate user, playback, UX, and operational events that are securely shared with Clarissa for analysis. Only analytics data is exchanged—no video streams or content files.

What kind of insights are available with Enveu and Clarissa?

The combined solution delivers insights into audience engagement, content consumption, discovery effectiveness, playback quality (QoE), device performance, and potential churn risks.

Can Clarissa help improve user experience and retention?

Yes. Clarissa identifies where users drop off, face buffering or errors, or struggle with content discovery, enabling teams to optimize UX, content placement, and app performance in Enveu.

Does the integration support both live streaming and VOD?

Yes. Clarissa works with both live and on-demand content, providing visibility into live event performance, replays, binge behavior, and VOD engagement trends.

Who typically uses Clarissa insights in an Enveu-powered platform?

Product, content, marketing, operations, and leadership teams use Clarissa insights to make data-driven decisions that improve engagement, reduce churn, and grow revenue.

Turn OTT Data into Actionable Growth

Use Enveu with Synamedia Clarissa to gain deep visibility into viewer behavior, content performance, and streaming quality—then act on insights that drive engagement, retention, and revenue.

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