Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Platform ownership refers to the level of control a business has over its OTT platform, including data, technology stack, roadmap, branding, and customer relationships.
Platform ownership describes how much control a content owner or media business has over its OTT platform, including infrastructure, features, data, integrations, and long-term product direction.
In OTT platforms, ownership determines whether a business controls user data, monetization models, content workflows, analytics, and distribution logic, or relies on third-party platforms with limited flexibility.
With full platform ownership, businesses retain control over code, integrations, branding, and roadmap decisions. Managed or hosted platforms may offer faster setup but limit customization, data access, and strategic flexibility.
Strong platform ownership enables long-term scalability, differentiation, compliance with content rights, and protection against vendor lock-in while maintaining direct relationships with audiences.
Owning the platform allows media businesses to evolve monetization strategies, introduce new features, expand globally, and integrate emerging technologies without dependency constraints.