OTT Apps
OTT apps deliver video content directly over the internet without traditional cable or satellite infrastructure.
What is OTT Apps?
OTT apps deliver video content directly over the internet without traditional cable or satellite infrastructure.
Why OTT Apps matters in OTT platforms
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
How OTT Apps works in practice
OTT Apps are applications that stream video content over the internet, bypassing traditional broadcast and cable systems. These apps run on mobile devices, Smart TVs, web browsers, and streaming devices, enabling content owners to reach audiences directly with full control over experience and monetization.
Where you encounter OTT Apps
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.