Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
OTT apps deliver video content directly over the internet without traditional cable or satellite infrastructure.
OTT apps deliver video content directly over the internet without traditional cable or satellite infrastructure.
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
OTT Apps are applications that stream video content over the internet, bypassing traditional broadcast and cable systems. These apps run on mobile devices, Smart TVs, web browsers, and streaming devices, enabling content owners to reach audiences directly with full control over experience and monetization.
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.