Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Payments enable users to purchase subscriptions or transactional content.
Payments enable users to purchase subscriptions or transactional content.
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
Payments process financial transactions for subscriptions, rentals, and purchases in OTT platforms. OTT platforms integrate payment gateways to support global transactions.
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.