Enveu Media & OTT Glossary

A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.

Renewals

Renewals manage recurring subscription continuation.

What is Renewals?

Renewals manage recurring subscription continuation.

Why Renewals matters in OTT platforms

It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.

How Renewals works in practice

Renewals handle the continuation of active subscriptions at the end of a billing cycle. OTT platforms automate renewals to maintain recurring revenue.

Where you encounter Renewals

You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.