Paddle

Paddle is a merchant-of-record (MoR) payment platform that helps SaaS companies sell subscriptions globally by handling payments, taxes, compliance, invoicing, and renewals on their behalf.

How Paddle + Enveu works

Customer subscribes on your Enveu-powered app or website : Users choose a plan inside your OTT platform (Web, Mobile, TV apps) built on Enveu.

Enveu redirects the payment to Paddle : Paddle securely handles the checkout experience, supporting global payment methods and currencies.

Paddle acts as the Merchant of Record (MoR) : Paddle manages:

Payments & retries
Taxes (VAT, GST, Sales Tax)
Invoicing & receipts
Regulatory compliance across countries

Subscription status is synced back to Enveu : Paddle sends real-time updates (purchase, renewal, cancellation, failed payment) to Enveu.

Enveu controls access to content & entitlements Based on Paddle’s subscription status, Enveu automatically:

Activates or revokes user access
Manages entitlements across devices
Keeps apps and backend in sync

Payouts & reporting handled by Paddle

Paddle consolidates revenue, deducts taxes and fees, and pays you out—while Enveu continues to manage the user experience.

Benefits : Paddle + Enveu

Faster go-to-market with ready-made Paddle billing already integrated into Enveu, eliminating custom payment and tax setup.
Global compliance out of the box, with Paddle acting as Merchant of Record and handling VAT, GST, sales tax, invoicing, and regulations.
Seamless subscription-to-content mapping, where Paddle billing events automatically control user access and entitlements in Enveu.
Reduced engineering and operational overhead by avoiding in-house billing logic, tax calculations, retries, and reconciliation.
Scalable global monetization that supports multiple currencies and international payment methods without setting up local entities.

Frequently Asked Questions

What problem does Paddle solve when used with Enveu?

Paddle removes the complexity of global billing. While Enveu manages your OTT apps, users, content, and subscriptions, Paddle handles payments, taxes, compliance, invoicing, and renewals as the Merchant of Record.

Who owns the customer relationship—Enveu, Paddle, or me?

You own the customer relationship. Enveu manages user identity, access, and experience, while Paddle operates in the background purely for billing and compliance.

Does Paddle support global payments and currencies?

Yes. Paddle supports multiple currencies and popular international payment methods, making it easy to sell subscriptions worldwide without setting up local entities.

How are taxes handled with Paddle?

Paddle acts as the Merchant of Record. It calculates applicable taxes (VAT, GST, Sales Tax), collects taxes from customers, and files and remits taxes on your behalf. No separate tax setup is required on Enveu.

How does Enveu know if a subscription is active or cancelled?

Paddle sends real-time events to Enveu for new purchases, renewals, cancellations, and payment failures. Enveu automatically updates user access based on these events.

Can Enveu manage content access based on Paddle subscriptions?

Yes. Enveu maps Paddle subscription plans to entitlements, ensuring only active subscribers can access premium content across all devices.

What happens if a payment fails?

Paddle manages retries and dunning flows. Enveu updates user access automatically if the subscription becomes inactive due to failed payments.

Do I need my own payment gateway if I use Paddle?

No. Paddle replaces the need for individual payment gateways by acting as the Merchant of Record and handling all payment processing.

Can Paddle be used alongside Apple or Google In-App Purchases?

Yes. Paddle is typically used for web-based subscriptions, while Apple and Google billing are used for mobile app purchases. Enveu can manage entitlements across all billing sources.

How do payouts work?

Paddle consolidates all revenue, deducts taxes and fees, and pays you out on a scheduled basis. Enveu focuses on user experience and subscription lifecycle management.

Is Paddle suitable for OTT, FAST, and video subscription businesses?

Absolutely. Paddle is ideal for content platforms looking to scale globally while keeping billing, compliance, and tax operations simple.

Launch Global Subscriptions with Paddle + Enveu

Simplify global billing, taxes, and compliance while Enveu manages your OTT apps, users, and content. Go live faster with a pre-integrated Paddle billing solution.

Get Started with Paddle + Enveu View all integrations