Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
TVOD is a monetization model where users pay individually to rent or purchase video content.
TVOD is a monetization model where users pay individually to rent or purchase video content.
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
Transactional Video on Demand (TVOD) allows viewers to pay for individual titles through rentals or one-time purchases instead of subscriptions. OTT platforms use TVOD for premium content such as new movie releases, live events, and exclusive programming.
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.