Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Showing terms starting with B
Bitrate is the amount of data transmitted per second in a video stream — measured in Mbps or Kbps — and is the primary lever controlling the tradeoff between video quality and bandwidth consumption in OTT streaming. is the amount of video data transmitted per second, directly impacting video quality and bandwidth usage.
Buffering occurs when video playback pauses to load more data.
Bookmarking lets users save videos to a personal list so they can easily find and watch them later.
Build vs Buy (OTT) is the strategic decision between developing a custom OTT platform in-house or adopting a pre-built OTT solution to balance control, speed to market, cost, and operational complexity.