Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Bookmarking lets users save videos to a personal list so they can easily find and watch them later.
Bookmarking is a feature that allows viewers to save content (movies, episodes, collections, or live events) to a personal list such as “My List” or “Watchlist”. It helps users return to content later without needing to search again.
Bookmarking supports discovery and long-tail viewing by letting users build an intent-based library. It improves engagement by creating a direct path back to content and often increases conversion by keeping premium titles within reach.
When a user taps “Add to Watchlist”, the platform stores a reference to the content ID under that user profile. The Watchlist is then surfaced across devices and can be used as a signal for personalization, recommendations, and marketing automation (e.g., reminders or new episode alerts).
Bookmarking appears on content detail pages, search results, and within user libraries. It is commonly used across OTT apps on mobile, web, and Smart TVs and is often paired with profiles and push notifications.