Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Content Personalization tailors the OTT experience by showing users relevant content based on their behavior, preferences, and context.
Content Personalization is the process of dynamically customizing what content is shown to each viewer based on data such as viewing history, preferences, device type, and engagement behavior. Instead of a one-size-fits-all experience, each user sees a unique version of the platform.
OTT catalogs are often large and complex, making discovery a challenge. Personalization improves engagement, increases watch time, and reduces churn by helping viewers quickly find content they are likely to enjoy.
OTT platforms combine user behavior data, metadata, and algorithms to rank and surface content. Signals such as watch history, bookmarks, completion rates, and time of day influence which titles appear on home screens, rails, and search results.
Personalization is used across homepages, recommendation rails, search results, notifications, and promotional placements. It works across mobile apps, web platforms, and Smart TVs and often adapts per profile within the same account.