User Profiles
User Profiles allow multiple viewers to share a single OTT account while maintaining personalized experiences.
What are User Profiles?
User Profiles enable multiple individuals to use the same OTT account while keeping their viewing history, preferences, and recommendations separate. Each profile represents a distinct viewer identity under one subscription.
Why User Profiles matter in OTT platforms
Profiles improve personalization accuracy, prevent content mixing across users, and support family-friendly features like kids profiles. They also increase engagement by tailoring experiences to individual viewing behavior.
How User Profiles work in practice
OTT platforms associate viewing activity, bookmarks, continue watching data, and preferences with a profile ID rather than the main account. Profiles may include restrictions such as age ratings, PIN locks, and language preferences.
Where User Profiles are used
Profiles are surfaced during app launch and are widely used across mobile apps, Smart TVs, and web platforms. They integrate closely with recommendations, parental controls, and analytics.