Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Continue Watching lets viewers resume content from where they left off, across sessions and devices.
Continue Watching is a user experience feature that helps viewers resume a movie, episode, or live replay from the exact point they stopped watching. It reduces friction by surfacing partially watched titles so users can pick up instantly without searching.
For long-form content and episodic series, users often pause and return later. A strong Continue Watching experience increases completion rates, improves retention, and boosts total watch time by making re-entry seamless across devices.
The platform tracks playback progress (timecode, episode, season, and last watched timestamp) and stores it per user profile. When the user opens the app, the platform displays partially watched items and resumes playback at the saved position, often with rules such as “restart if watched > 95%”.
Continue Watching appears on home screens as a personalized rail and inside user libraries. It is commonly used across mobile apps, web platforms, and Smart TVs, and it works best when combined with user profiles and cross-device session sync.