Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Showing terms starting with R
Rebuffering occurs when video playback stops and restarts due to insufficient data in the player buffer.
Retention measures a platform’s ability to keep users engaged and active over time after their initial signup or first interaction.
Rights management controls legal usage of video content.
A recommendation engine suggests relevant content to users.
Release Management is the process of planning, scheduling, and controlling application releases across app stores and devices.
Renewals manage recurring subscription continuation.
An application built for Roku streaming devices and Roku TV.