Roku App
An application built for Roku streaming devices and Roku TV.
What is Roku App?
An application built for Roku streaming devices and Roku TV.
Why Roku App matters in OTT platforms
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
How Roku App works in practice
A Roku App (often called a Roku Channel) is built for Roku devices and Roku TVs using Roku’s development framework. Roku apps are popular in North America for AVOD, FAST, and subscription-based OTT streaming services.
Where you encounter Roku App
You‚will encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.