Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
An application built for Roku streaming devices and Roku TV.
An application built for Roku streaming devices and Roku TV.
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
A Roku App (often called a Roku Channel) is built for Roku devices and Roku TVs using Roku’s development framework. Roku apps are popular in North America for AVOD, FAST, and subscription-based OTT streaming services.
You‚will encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.