Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Ad-supported streaming is a content delivery model where viewers watch video content for free or at a lower cost in exchange for viewing advertisements.
Ad-supported streaming is a monetization model in which video content is made available to viewers without a subscription fee, and revenue is generated through advertisements displayed during playback.
In this model, ads are inserted into video streams using client-side or server-side ad insertion technologies. Advertisers pay based on impressions, clicks, or completed views, allowing platforms to monetize viewer attention.
OTT platforms use ad-supported streaming to attract large audiences, especially price-sensitive users. It is commonly implemented across mobile apps, web platforms, and connected TVs.
Ad-supported streaming typically includes pre-roll, mid-roll, and post-roll video ads, as well as interactive and programmatic ad formats depending on the platform and device.
This model enables scalable audience growth, diversified revenue streams, and lower barriers to entry for viewers while offering advertisers targeted, measurable reach.