Ad-Supported Streaming
Ad-supported streaming is a content delivery model where viewers watch video content for free or at a lower cost in exchange for viewing advertisements.
What is Ad-Supported Streaming?
Ad-supported streaming is a monetization model in which video content is made available to viewers without a subscription fee, and revenue is generated through advertisements displayed during playback.
How ad-supported streaming works
In this model, ads are inserted into video streams using client-side or server-side ad insertion technologies. Advertisers pay based on impressions, clicks, or completed views, allowing platforms to monetize viewer attention.
Ad-supported streaming in OTT platforms
OTT platforms use ad-supported streaming to attract large audiences, especially price-sensitive users. It is commonly implemented across mobile apps, web platforms, and connected TVs.
Common ad formats used
Ad-supported streaming typically includes pre-roll, mid-roll, and post-roll video ads, as well as interactive and programmatic ad formats depending on the platform and device.
Why ad-supported streaming matters
This model enables scalable audience growth, diversified revenue streams, and lower barriers to entry for viewers while offering advertisers targeted, measurable reach.