Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Rights management controls legal usage of video content.
Rights management refers to the process of controlling how, where, and when video content can be distributed and consumed. In OTT platforms, it ensures that content is made available only according to licensing agreements and distribution rules set by rights holders.
OTT platforms operate across multiple regions, devices, and business models, each with different content rights. Effective rights management prevents unauthorized access, protects licensed content, and ensures compliance with legal and commercial agreements.
Rights are defined using rules such as geographic availability, time windows, platforms, and monetization models. During playback, these rules are evaluated in real time alongside entitlements and security checks to determine whether a user is allowed to access the content.
Rights management is applied across live streaming, video-on-demand, FAST channels, and catch-up content. It integrates with content management systems, entitlement services, DRM, and playback workflows across web, mobile apps, and Smart TVs.