Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Showing terms starting with A
A/B testing compares two variants to optimize performance.
Attribution is the process of identifying which marketing channels, campaigns, or touchpoints contributed to a user action such as an install, signup, or subscription.
Ad-supported streaming is a content delivery model where viewers watch video content for free or at a lower cost in exchange for viewing advertisements.
Authentication is the process of verifying the identity of a user or device before granting access to an application, platform, or service.
Authorization is the process of determining what an authenticated user or device is allowed to access or perform within an application or platform.
AV1 is a next-generation open video codec optimized for streaming.
Audience segmentation groups users based on behavior and attributes.
An Ad Server manages, selects, and delivers video advertisements based on targeting and campaign rules.
ARPU measures the average revenue generated per user over a defined period.
Adaptive Bitrate Streaming dynamically adjusts video quality based on network conditions.
Ad monetization is the process of generating revenue from video ads.
An ad break is a scheduled point in video playback where ads are shown.
Ad targeting delivers ads to viewers based on audience and contextual data.
An application built specifically for devices running the Android operating system.
An app built for television devices running the Android TV operating system.
An application built for Apple TV devices using Apple’s tvOS platform.
The App Store is Apple’s official marketplace for discovering, downloading, and updating iOS and tvOS applications.
App Publishing is the process of submitting, reviewing, approving, and distributing an application on app stores like Apple App Store and Google Play Store.
The App Review Process is the evaluation performed by app stores to ensure an application complies with technical, security, and content guidelines before approval.
App Versioning is the practice of managing and tracking different releases of an application over time.
Advertising-based Video on Demand where users watch content for free with ads.