Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
App Versioning is the practice of managing and tracking different releases of an application over time.
App Versioning is the practice of managing and tracking different releases of an application over time.
It shapes user journeys across devices‚discovery, conversion, and engagement and enables consistent experiences on mobile, web, and TV.
App Versioning refers to assigning version numbers to application releases to track changes, updates, bug fixes, and feature enhancements. Versioning typically includes: Major versions (feature releases) Minor versions (enhancements) Patch versions (bug fixes) Store-specific version codes (Android vs iOS) to name a few.
You will encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.