Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
AV1 is a next-generation open video codec optimized for streaming.
AV1 is a next-generation, open-source video codec designed to deliver high video quality at significantly lower bitrates compared to older codecs like H.264 and H.265. It was developed by the Alliance for Open Media to improve streaming efficiency and reduce bandwidth usage.
AV1 helps OTT platforms lower content delivery costs while maintaining or improving video quality, especially at scale. By reducing required bandwidth, AV1 enables better playback on slower networks and supports sustainable growth for high-traffic streaming services.
AV1 uses advanced compression techniques to remove redundant visual data and encode video more efficiently. OTT platforms typically encode AV1 alongside other codecs and use adaptive bitrate streaming to select the best codec and quality based on device support and network conditions.
AV1 is increasingly used in large-scale video platforms, modern web browsers, mobile devices, and Smart TVs that support hardware or optimized software decoding. It is commonly adopted for video-on-demand libraries and bandwidth-sensitive streaming scenarios.