Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
H.264 is a widely used video compression standard.
H.264, also known as AVC (Advanced Video Coding), is a widely used video compression standard that reduces video file size while maintaining good visual quality. It enables efficient video delivery over the internet by compressing raw video into a streamable format.
H.264 is supported across almost all devices, browsers, and operating systems, making it a reliable default codec for OTT platforms. Its broad compatibility ensures consistent playback across mobile apps, web players, Smart TVs, and connected devices.
H.264 compresses video by removing redundant visual information between frames and encoding only the changes. OTT platforms typically encode multiple H.264 renditions at different bitrates and resolutions to support adaptive bitrate streaming.
H.264 is commonly used for live streaming, video-on-demand, FAST channels, and legacy device support. It remains a standard choice for platforms that prioritize maximum device compatibility and stable playback.