Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
4K
4K is an ultra-high-definition video resolution of 3840×2160 pixels, providing four times the detail of Full HD for premium viewing experiences.
What is 4K (Ultra High Definition)?
4K, also known as Ultra High Definition (UHD), is a video resolution of 3840×2160 pixels, offering four times the detail of Full HD.
How 4K video works
4K video uses a significantly higher pixel count per frame, requiring advanced encoding, higher bandwidth, and capable playback devices.
Common uses of 4K in OTT
4K is typically used for premium content such as sports, movies, and high-end entertainment experiences on Smart TVs and large displays.
Why 4K matters in OTT
4K enhances visual immersion and premium positioning, helping OTT platforms differentiate their content offerings.
4K in OTT ecosystems
OTT platforms support 4K through optimized encoding, adaptive bitrate ladders, and compatible devices to ensure consistent high-quality playback.
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