Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
H.265 is a high-efficiency video codec that reduces bandwidth usage.
H.265, also known as High Efficiency Video Coding (HEVC), is a video compression standard designed to deliver the same visual quality as H.264 at significantly lower bitrates. It achieves better compression efficiency, making it suitable for high-quality and high-resolution video delivery.
H.265 allows OTT platforms to reduce bandwidth consumption while maintaining high video quality, which lowers delivery costs and improves playback on constrained networks. It is especially important for streaming HD, Full HD, and 4K content efficiently.
H.265 improves compression by using more advanced motion prediction, larger block structures, and better handling of complex scenes. OTT platforms typically encode multiple H.265 renditions and use adaptive bitrate streaming to switch quality levels based on network and device conditions.
H.265 is widely used for premium video-on-demand libraries, UHD and 4K streaming, and bandwidth-optimized delivery on modern devices. Due to licensing and device support considerations, it is often used alongside H.264 and newer codecs like AV1.