Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Showing terms starting with S
Social Login is an authentication method that allows users to sign in to an app or platform using existing accounts from third-party providers such as Google, Apple, or Facebook.
Single Sign-On (SSO) is an authentication method that allows users to log in once and access multiple applications or services without re-authenticating.
Session Management controls how user playback sessions are created, tracked, and validated.
Startup time measures how long it takes for a video to start playing.
Server-Side Ad Insertion (SSAI) is a technique where ads are stitched into a video stream on the server before delivery to the viewer.
Subscription management handles plans, billing, renewals, and access control.
Smart TV apps are applications built specifically for television operating systems to deliver content on large screens.
Subscription Video on Demand (SVOD) is a streaming model where viewers pay a recurring fee to access a library of content.
Short-form video refers to brief, highly engaging video content typically lasting from a few seconds to a few minutes, optimized for mobile-first consumption.