Social Login
Social Login is an authentication method that allows users to sign in to an app or platform using existing accounts from third-party providers such as Google, Apple, or Facebook.
What is Social Login?
Social Login is an authentication mechanism that enables users to access an application or service using credentials from a trusted third-party identity provider, such as Google, Apple, Facebook, or Amazon, instead of creating a new username and password.
How social login works in OTT platforms
When a user selects a social login option, the OTT platform redirects the user to the chosen provider for authentication. Upon successful verification, the provider returns a secure identity token that allows the platform to create or link a user account.
Why social login is important
Social login reduces friction during onboarding, shortens signup flows, and improves conversion rates by eliminating the need for manual account creation and password management.
Security and privacy considerations
Social login relies on secure protocols such as OAuth 2.0 and OpenID Connect, ensuring that passwords are never shared with the OTT platform and user consent is enforced.
Social login in OTT user experiences
OTT platforms commonly use social login on mobile and web apps to accelerate signups, improve user retention, and enable seamless identity management across devices.