Authentication
Authentication is the process of verifying the identity of a user or device before granting access to an application, platform, or service.
What is Authentication?
Authentication is the process of confirming that a user or device is who they claim to be before allowing access to a system, application, or service. It forms the first line of defense in securing digital platforms.
How authentication works in OTT platforms
In OTT platforms, authentication validates users across web, mobile apps, Smart TVs, and connected devices. Users authenticate using credentials such as email and password, social login, OTPs, or tokens issued by identity providers.
Authentication vs authorization
Authentication verifies identity, while authorization determines what an authenticated user is allowed to access. Both processes work together to enforce secure content access and business rules.
Common authentication methods
OTT platforms support multiple authentication methods including password-based login, social login, OTP-based authentication, Single Sign-On (SSO), and token-based authentication for APIs and devices.
Why authentication is critical
Authentication protects user accounts, prevents unauthorized access, and enables secure personalization, subscription management, analytics tracking, and monetization workflows.