Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Authentication is the process of verifying the identity of a user or device before granting access to an application, platform, or service.
Authentication is the process of confirming that a user or device is who they claim to be before allowing access to a system, application, or service. It forms the first line of defense in securing digital platforms.
In OTT platforms, authentication validates users across web, mobile apps, Smart TVs, and connected devices. Users authenticate using credentials such as email and password, social login, OTPs, or tokens issued by identity providers.
Authentication verifies identity, while authorization determines what an authenticated user is allowed to access. Both processes work together to enforce secure content access and business rules.
OTT platforms support multiple authentication methods including password-based login, social login, OTP-based authentication, Single Sign-On (SSO), and token-based authentication for APIs and devices.
Authentication protects user accounts, prevents unauthorized access, and enables secure personalization, subscription management, analytics tracking, and monetization workflows.