Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Showing terms starting with U
User profiles are individual viewer accounts within a shared OTT subscription — each with their own watch history, recommendations, continue watching, and parental control settings.
User acquisition refers to the strategies and activities used to attract new users to an app or platform and convert them into registered or active customers.
UGC (User-Generated Content) is video, audio, or written content created and uploaded by viewers or community members — rather than by the platform or professional studios — and published on an OTT or streaming platform.