Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Showing terms starting with U
User Acquisition
User acquisition refers to the strategies and activities used to attract new users to an app or platform and convert them into registered or active customers.
User Profiles
User Profiles allow multiple viewers to share a single OTT account while maintaining personalized experiences.
UGC (User-Generated Content)
User-Generated Content (UGC) refers to videos or media created and uploaded by users rather than professional studios or broadcasters.