Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Showing terms starting with L
LTV (Lifetime Value) is the total revenue a subscriber generates for an OTT platform from their first payment to cancellation — the single metric that ties acquisition cost, retention, and monetization together.
Live to VoD is a pipeline that automatically converts a live stream into an on-demand video asset — making broadcast content available for catch-up viewing immediately or shortly after the live event ends.
Low latency streaming reduces the delay between live video capture and playback.
Latency is the delay between video capture and playback.
Live streaming delivers real-time video content to viewers over the internet.
Localization adapts content for different languages and regions.
Linear TV is a traditional broadcast model where content is scheduled and delivered to all viewers simultaneously on a fixed timetable — you watch what's on, when it's on.
Long-form video refers to extended video content, typically longer than 10 minutes, designed for in-depth viewing and sustained engagement.