Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Release Management is the process of planning, scheduling, and controlling application releases across app stores and devices.
Release Management is the process of planning, scheduling, and controlling application releases across app stores and devices.
It helps OTT teams make streaming experiences easier to operate, easier to scale, and easier for viewers to use.
Release Management governs how and when new app versions are released to users. It includes strategies such as: Manual vs automated releases Phased or staged rollouts Emergency hotfix releases Rollbacks in case of failures.
You will encounter it across OTT workflows‚ from content setup and publishing to playback, analytics, and monetization‚ depending on how your platform is configured.