Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Feature Flags allow OTT platforms to enable or disable features dynamically without redeploying apps.
Feature Flags are configuration switches that control the visibility or behavior of features in an OTT platform.
They enable safe rollouts, experimentation, and quick rollback without app updates.
Apps fetch flag configurations at runtime and adjust UI or logic accordingly. Flags are often combined with audience targeting and A/B testing.
They are used across apps, web platforms, and backend services.