Feature Flags
Feature Flags allow OTT platforms to enable or disable features dynamically without redeploying apps.
What are Feature Flags?
Feature Flags are configuration switches that control the visibility or behavior of features in an OTT platform.
Why Feature Flags matter in OTT platforms
They enable safe rollouts, experimentation, and quick rollback without app updates.
How Feature Flags work in practice
Apps fetch flag configurations at runtime and adjust UI or logic accordingly. Flags are often combined with audience targeting and A/B testing.
Where Feature Flags are used
They are used across apps, web platforms, and backend services.