Pay-Per-View
Pay Per View (PPV) is a content monetization model where viewers pay a one-time fee to access a specific video or event — such as a live concert, sports broadcast, movie, or premium show — without needing a subscription. In the OTT industry, PPV is widely used for exclusive live events (e.g., premieres, sports matches, concerts) and special releases that audiences are willing to pay extra for. Unlike subscriptions where users pay for ongoing access, PPV focuses on single-event or single-asset transactions, making it ideal for high-value, time-sensitive content.
What is Pay-Per-View?
Pay-Per-View is a pricing model where users pay one time to access a specific event or piece of content.
Why Pay-Per-View matters in OTT platforms
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
How Pay-Per-View works in practice
Pay-Per-View (PPV) allows viewers to pay a one-time fee to access specific content, commonly used for live sports, concerts, or special events.
Where you encounter Pay-Per-View
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.