Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Push notifications send real-time messages to users.
Push notifications are short messages sent from an OTT platform to a user’s device, even when the app is not actively in use. They are used to inform, remind, or re-engage users with timely and relevant updates.
Push notifications play a critical role in driving user engagement and retention. They help bring users back to the app, promote new or live content, and reduce churn by maintaining ongoing communication with the audience.
OTT platforms trigger push notifications based on events such as new content releases, live stream reminders, recommendations, or subscription changes. Messages are sent through platform services like Firebase or Apple Push Notification Service and delivered to supported devices.
Push notifications are commonly used for live event alerts, content recommendations, personalized reminders, and promotional campaigns. They are delivered across mobile apps, Smart TVs, and connected devices as part of a broader user engagement strategy.