Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A Custom OTT App is a fully tailored streaming application built to meet specific business, branding, and functional requirements across mobile, web, and TV platforms.
A Custom OTT App is a streaming application designed and developed specifically for a content owner or media business, rather than using a generic or templated OTT solution. It provides full control over user experience, features, and integrations.
Custom OTT apps are used to deliver live and on-demand video across platforms such as mobile apps, web browsers, Smart TVs, and connected TV devices, while aligning closely with brand identity and business workflows.
Custom OTT apps support tailored UI/UX, advanced content discovery, personalized recommendations, monetization models (SVOD, AVOD, TVOD), authentication, analytics, and third-party integrations.
Unlike white-label OTT platforms that offer standardized features, custom OTT apps provide deeper customization, flexible roadmaps, and the ability to implement unique product and operational requirements.
Custom OTT apps enable media businesses to differentiate their streaming experience, scale globally, integrate with existing ecosystems, and retain full ownership of customer relationships and data.