Native App
A native app is built specifically for a single platform using its official programming languages and tools.
What is Native App?
A native app is built specifically for a single platform using its official programming languages and tools.
Why Native App matters in OTT platforms
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
How Native App works in practice
A Native App is an application developed specifically for a particular operating system such as iOS, Android, Roku, or Smart TVs using platform-native languages and SDKs. Native apps offer the best performance, full access to device features, and a highly optimized user experience.
Where you encounter Native App
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.