Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A native app is built specifically for a single platform using its official programming languages and tools.
A native app is built specifically for a single platform using its official programming languages and tools.
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
A Native App is an application developed specifically for a particular operating system such as iOS, Android, Roku, or Smart TVs using platform-native languages and SDKs. Native apps offer the best performance, full access to device features, and a highly optimized user experience.
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.