Transcoding
Transcoding is the process of converting a video file into different formats, resolutions, and bitrates to support multiple devices and streaming conditions.
What is Transcoding?
Transcoding is the process of converting a video file into different formats, resolutions, and bitrates to support multiple devices and streaming conditions.
Why Transcoding matters in OTT platforms
It helps OTT teams make streaming experiences easier to operate, easier to scale, and easier for viewers to use.
How Transcoding works in practice
Transcoding is a critical video processing step in OTT and streaming platforms where a source video file is converted into multiple output formats, codecs, resolutions, and bitrates. This enables seamless playback across different devices such as mobile phones, smart TVs, web browsers, and tablets, while adapting to internet bandwidth available at that time on the device.
Where you encounter Transcoding
You will encounter it across OTT workflows‚ from content setup and publishing to playback, analytics, and monetization‚ depending on how your platform is configured.