Enveu Media & OTT Glossary

A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.

Just-In-Time Packaging (JITP)

Just-In-Time Packaging (JITP) is a video delivery technique where streaming formats like HLS or MPEG-DASH are generated dynamically at request time instead of being pre-packaged.

What is Just-In-Time Packaging (JITP)?

Just-In-Time Packaging (JITP) is a video delivery technique where streaming formats like HLS or MPEG-DASH are generated dynamically at request time instead of being pre-packaged.

Why Just-In-Time Packaging (JITP) matters in OTT platforms

It helps OTT teams make streaming experiences easier to operate, easier to scale, and easier for viewers to use.

How Just-In-Time Packaging (JITP) works in practice

Just-In-Time Packaging (JITP) is a video streaming workflow where raw or mezzanine video content is packaged into adaptive streaming formats such as HLS or MPEG-DASH only when a user requests playback. Instead of storing multiple pre-packaged versions of the same content, JITP keeps a single source and dynamically transcodes the content

Where you encounter Just-In-Time Packaging (JITP)

You will encounter it across OTT workflows‚ from content setup and publishing to playback, analytics, and monetization‚ depending on how your platform is configured.