Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Download-to-Go lets users download videos for offline viewing with DRM and time-based access controls.
Download-to-Go is an OTT feature that allows viewers to download video content to their device and watch it offline. It is designed for mobile-first audiences and low-connectivity environments while still enforcing content protection rules.
Offline viewing improves user satisfaction, increases watch time, and reduces churn for audiences with inconsistent internet access. It also strengthens premium subscription value by offering convenience for travel and commutes.
The platform downloads encrypted video files (or segmented assets) to device storage and uses DRM licenses to control playback. Rules typically include download limits, device limits, expiry windows, territory restrictions, and entitlement checks before allowing download or playback.
Download-to-Go is most common in mobile OTT apps (iOS and Android) and is often restricted on web platforms. It integrates with rights management, entitlements, DRM, and analytics to ensure secure offline playback and reporting.