Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
An application designed to run on Apple devices using the iOS operating system.
An application designed to run on Apple devices using the iOS operating system.
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
An iOS App is an application developed for Apple devices such as iPhone and iPad using Apple’s iOS platform. In OTT platforms, iOS apps are often used for premium viewing experiences, strong security, and Apple subscription billing via in-app purchases.
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.