Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A hybrid app uses web technologies wrapped inside a native container to run across multiple platforms.
A hybrid app uses web technologies wrapped inside a native container to run across multiple platforms.
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
A Hybrid App is built using web technologies such as HTML, CSS, and JavaScript and is wrapped inside a native shell to run on multiple platforms. Hybrid apps enable faster development and shared codebases but may have performance limitations compared to fully native apps, especially for video-heavy OTT applications.
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.