Hybrid App
A hybrid app uses web technologies wrapped inside a native container to run across multiple platforms.
What is Hybrid App?
A hybrid app uses web technologies wrapped inside a native container to run across multiple platforms.
Why Hybrid App matters in OTT platforms
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
How Hybrid App works in practice
A Hybrid App is built using web technologies such as HTML, CSS, and JavaScript and is wrapped inside a native shell to run on multiple platforms. Hybrid apps enable faster development and shared codebases but may have performance limitations compared to fully native apps, especially for video-heavy OTT applications.
Where you encounter Hybrid App
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.