Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Micro Drama is a short-form, episodic video format designed for mobile-first consumption, featuring highly condensed storytelling in episodes typically lasting under 5 minutes.
Micro Drama is a short-form, episodic video format designed for mobile-first consumption, featuring highly condensed storytelling in episodes typically lasting under 5 minutes.
It helps teams operate and scale content catalogs efficiently, improving discovery, consistency across apps, and speed of publishing.
Micro Drama is a new-age content format optimized for mobile viewing and vertical video platforms , where stories are told through very short, fast-paced episodes . Each episode often ends with a hook or cliffhanger to encourage binge viewing and high engagement.
You’ll encounter it in CMS screens, ingestion and publishing workflows, and in how content is organized and rendered across home screens and detail pages.