Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A White-Label App is a fully branded application built on a common platform, allowing businesses to launch their own apps quickly without developing from scratch.
A White-Label App is a fully branded application built on a common platform, allowing businesses to launch their own apps quickly without developing from scratch.
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
A White-Label App is a pre-built application framework that can be customized with a company’s branding, content, features, and monetization rules while sharing a common underlying technology. In the OTT and media industry, white-label apps enable content owners to launch Android, iOS, Smart TV, and Web apps…
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.