White-Label App
A White-Label App is a fully branded application built on a common platform, allowing businesses to launch their own apps quickly without developing from scratch.
What is White-Label App?
A White-Label App is a fully branded application built on a common platform, allowing businesses to launch their own apps quickly without developing from scratch.
Why White-Label App matters in OTT platforms
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
How White-Label App works in practice
A White-Label App is a pre-built application framework that can be customized with a company’s branding, content, features, and monetization rules while sharing a common underlying technology. In the OTT and media industry, white-label apps enable content owners to launch Android, iOS, Smart TV, and Web apps…
Where you encounter White-Label App
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.