Enveu Media & OTT Glossary

A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.

Google Play Store

Google Play Store is Google’s official platform for distributing Android mobile, tablet, TV, and wearable applications.

What is Google Play Store?

Google Play Store is Google‚an official platform for distributing Android mobile, tablet, TV, and wearable applications.

Why Google Play Store matters in OTT platforms

It helps OTT teams make streaming experiences easier to operate, easier to scale, and easier for viewers to use.

How Google Play Store works in practice

The Google Play Store is the primary app distribution platform for Android devices , including smartphones, tablets, Android TV, and Google TV. Developers use Google Play to publish, update, and manage Android applications, control release tracks, monitor performance, and handle monetization through subscriptions.

Where you encounter Google Play Store

You will encounter it across OTT workflows‚from content setup and publishing to playback, analytics, and monetization‚ depending on how your platform is configured.