Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A Headless CMS manages content centrally and delivers it via APIs to multiple platforms.
A Headless CMS manages content centrally and delivers it via APIs to multiple platforms.
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
A Headless CMS separates content management from presentation, delivering content through APIs instead of fixed templates.
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.