Headless CMS
A Headless CMS manages content centrally and delivers it via APIs to multiple platforms.
What is Headless CMS?
A Headless CMS manages content centrally and delivers it via APIs to multiple platforms.
Why Headless CMS matters in OTT platforms
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
How Headless CMS works in practice
A Headless CMS separates content management from presentation, delivering content through APIs instead of fixed templates.
Where you encounter Headless CMS
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.