As audience consumption shifted toward digital platforms, the broadcaster faced limitations with traditional distribution models. They needed a future-ready OTT platform that could serve diverse audience groups, support accessibility standards, and operate reliably at scale—without compromising their public-service mandate.
The Solution
Enveu partnered with the broadcaster to deliver a fully branded OTT platform built on Enveu Experience Cloud. The solution combined modular experience management, scalable content operations, and flexible access models—enabling the broadcaster to launch quickly while meeting accessibility, performance, and operational requirements.
Implementation
Enveu deployed white-labeled applications across mobile, web, and smart TV platforms. Experience Manager enabled dynamic layout control and optimized performance, while Content Manager streamlined metadata and library operations. Accessibility features such as closed captions and audio descriptions were embedded at the platform level to ensure inclusive access.
Results
Seamless OTT experience delivered across five device platforms
Expanded audience reach through multilingual support
Improved user engagement and retention driven by consistent performance and UX
Frequently Asked Questions
What was the main objective of this OTT launch?
The goal was to enable a public broadcaster to transition from traditional broadcasting to a scalable OTT platform while ensuring accessibility, inclusivity, and broad device reach.
How did Enveu support accessibility requirements?
Enveu integrated accessibility features such as closed captions and audio descriptions directly into the OTT platform to support diverse audience needs.
Which platforms were launched as part of this project?
The OTT service was launched across web, Android, iOS, and Smart TV platforms.
Was the platform launched as a paid service?
No. The platform was launched as a free-to-view service aligned with public broadcasting objectives.
Launch Your OTT Platform Faster
See how Enveu helps broadcasters and content owners launch scalable, multi-device OTT platforms with accessibility, performance, and operational control built in.