Tesliya: A Youth-Centric OTT Platform from the UAE

Tesliya set out to build an OTT platform that genuinely appeals to Gen Z and millennial audiences—supporting short-form videos, micro-dramas, podcasts, and long-form movies within a single experience. This required the ability to ingest, manage, and publish high volumes of content quickly, without adding operational complexity for the internal team.

From day one, the platform needed to launch across all major devices and screens—mobile apps, web, and smart TVs—while maintaining consistent playback quality despite wide variations in viewer bandwidth, devices, and network conditions.

Monetization presented another challenge. Tesliya aimed to combine subscriptions and advertising in a way that felt native to the viewing experience, preserving a clean, modern brand identity without creating friction or an overly commercial interface.

Beyond launch, the platform needed built-in growth mechanics. This included social sharing, personalized discovery, and interactive features designed to drive repeat engagement and organic user acquisition. Additionally, Tesliya required advanced capabilities such as cloud playout and moderated user-generated content (UGC) to support experimentation, community participation, and future content expansion—without compromising platform stability or governance.

Enveu, in partnership with Maas World, helped Tesliya launch a flexible, youth-first OTT platform designed to support both short-form and long-form content within a single, unified system. The solution was built to scale rapidly, maintain a modern and consistent experience across all devices, and adapt easily to changing audience preferences.

The platform natively supports hybrid monetization models, combining subscriptions and advertising without introducing complexity into daily operations. Content onboarding, experience management, user engagement, and monetization workflows are centralized within Enveu’s OTT Experience Cloud, enabling streamlined operations and faster iteration.

With Enveu providing the core OTT platform and Maas World delivering implementation and integration expertise, Tesliya was able to focus on audience growth, content experimentation, and engagement—without being constrained by technology overhead or fragmented systems.

Tesliya’s platform was rolled out in clearly defined phases to balance speed, stability, and long-term scalability. Enveu, in collaboration with implementation partner Maas World , delivered a modular OTT architecture that allowed features to be activated progressively without disrupting the viewer experience.

In the first phase, Enveu enabled bulk content onboarding and metadata management, allowing Tesliya’s team to rapidly publish short videos, micro-dramas, podcasts, and long-form movies at scale. This eliminated manual workflows and ensured consistent content structuring across formats from the outset.

Next, Enveu launched branded applications simultaneously across mobile, web, and smart TV platforms. Unified playback logic, adaptive streaming, and device-optimized UI ensured a consistent viewing experience regardless of screen size, operating system, or network conditions.

Personalization and engagement capabilities were introduced early to support discovery and retention. This included recommendation logic, social sharing hooks, and interactive elements designed to encourage repeat visits and organic content circulation. Monetization was configured using a hybrid model—combining subscriptions and advertising—carefully integrated to feel native to the experience and aligned with Tesliya’s clean, youth-focused brand identity.

To support future growth and experimentation, the platform also incorporated cloud playout workflows and moderated user-generated content (UGC) pipelines. This allowed Tesliya to introduce community-driven content safely, while maintaining control over quality, compliance, and platform performance.

Together, Enveu’s OTT Experience Cloud and Maas World’s delivery expertise enabled Tesliya to launch quickly, iterate confidently, and operate a multi-format, engagement-driven OTT platform built for continuous evolution.

Tesliya successfully launched its OTT platform across all target devices, achieving immediate presence on mobile, web, and connected TV environments. The unified platform enabled content teams to onboard and publish high volumes of multi-format content without operational bottlenecks, reducing time to launch and ongoing publishing effort.

Early user engagement reflected strong adoption of the platform’s modern, youth-focused experience. Personalized discovery, short-form formats, and interactive features contributed to repeat usage and longer session activity, particularly among Gen Z and millennial audiences.

From a business perspective, the hybrid monetization model—combining subscriptions and advertising—enabled Tesliya to activate multiple revenue streams while maintaining a clean, premium viewing experience. Together, these outcomes established a scalable foundation for sustained audience growth and future content expansion.